Would you be willing to pay $600 a year for an online music service?
Sunday, May 15th, 2011Last Thursday in my Digital Strategy class at the University of Oregon, the students and me spent a few hours trying to upend assumptions and clichés in different business models. Following some of the ideas in Luke Williams’ book, Disrupt, we took the first steps in crafting a disruptive hypotheses by looking at disruptive marketing [...]
