“superlative”
“enigmatic”
“raucous”
“rebellious”
“hot” and even worse, “hottest”
“THE” –as in, “The Juicy DugNuts are THE band of 2006″
“acclaimed” and “critically” when used in the same sentence.
“throes”
“crunchy”
“tight”
and “avuncular” simply because I hate this word, not because it’s overused in PR hype. What’s even more irritating is the “call to action” including in the marketing materials. “Get ready to devour your own adrenaline glands, The Corn-Fed Acid Weasels are coming!” or “Brace yourself for the onslaught of ‘three-chords-and-your-mom’ punk rock!”

If I ever release another album in any form, the PR materials for it will read thusly:

“Please BUY THIS RECORDING, or many millions will starve. It is the most important album of the year, just like all the other recordings which were released this year. Thank you. The End.

P.S. The purchase of this recording should be considered an act of rebellion. Or conformity. Whatever it takes to get the dog to bite.”