in the we-told-you-so dept, kids want radio to play new music…
A new study from Paragon Media Strategies found that nearly three-quarters of 14-24-year-olds spend most of their music-listening time with music sources other than radio — and when they do listen to radio, they’re looking to hear new music.
“New songs/fresh/something different” was the leading reason for listening to over-the-air radio among the 474 14-24-year-old respondents, with 24 percent giving that answer. Fifteen percent cited station or music variety, while 12 percent listen for traffic, news, and weather info. Just seven percent said they listen for enjoyment, and 5 percent said “good music” is what brings them to radio — the same percentage that said they just “like radio.”
What would make 14-24s listen to radio more? The response “Play songs you/friends like not currently played” got a seven on a scale of 1-10, the best score for any of the suggested responses. “More new music” was next, at 6.6.