3 Responses to “that business week article…”

1. dg Says:
   February 20th, 2007 at 8:58 pm

   It was from reading that article in BusinessWeek, that I learned of all the cool stuff going on at Pampelmoose, and it’s been a favorite read and listen ever since. I’ve been a Shriekback fan since college, so great to learn of current offshoots.

   From the article, I was inspired by the attempt to play in the new digital playground. The blog-dough comments seemed minor.

2. josh k Says:
   February 21st, 2007 at 11:38 am

   blogs are too easy. they are so common that their function has become transparent. the death of the word itself is on the horizon.

   you are up and running in a snap, you have some pretty graphics, you are on the money with writing gritty hot copy, and people are commenting! whats missing? other than time there was little or no investment to get the engine rolling. where’s the return on investment if there was no real investment?

   there is no free lunch right? so, how do you pay for your lunch? my guess is that you have to capture hearts and minds by diligently committing to what you believe in. even then there is no guarantee that a significant audience will care.

   ultimately the notion of “getting paid” comes down to the audience. they have to care about what they are reading and they have to care enough to encourage the people the know to check it out. the audience is your judge, jury, and executioner.

   i see the moose as more of a channel. i go there to see whats on.

   josh k

3. J Wallace Says:
   February 23rd, 2007 at 2:49 pm

   Tempest. Teapot. Bottoms up!

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