Comments on: An Open Letter from OK Go to its Fans and EMI – Update

By: Rachel F

Rachel F — Tue, 09 Feb 2010 04:39:00 +0000

Anyone have OkGo’s publicist contact info? (request from music journalist)

By: Joseph

Joseph — Thu, 28 Jan 2010 18:09:13 +0000

Since they are on a major, it is almost certain that their publicist WORKS at the label, and they likely want to down-play the “tiff” and capitalize on the “open-letter”. I could be wrong, but it’s probably just a case of damage / spin-control here, with them trying to make the best of the situation.

By: Cupcakes

Cupcakes — Sat, 23 Jan 2010 07:55:51 +0000

Problems with EMI? Who doesn’t have problems with a major label. That said, it’s like any other business, you gotta know who is in charge or who can convince whomever is in charge and then you might have a fighting chance. Sure they had 40 million plus hits… no one ever talks about the fact that the album that song was on only sold 29k copies. Blame management.

By: Rachel

Rachel — Thu, 21 Jan 2010 12:57:03 +0000

@Carri – In principle you are correct. However, what *is* better business is how the headlines sound when they’re reported. If the reporter can give that flashy “40 million hits on one posting alone” soundbite, it’s way more attention-getting.

By: Carri Bugbee

Carri Bugbee — Thu, 21 Jan 2010 02:11:57 +0000

This was an interesting part of the letter:

“it tends to do our business more good to get 40 million hits on one site than 1 million hits on 40 sites”

I don’t think there’s a factual basis for assuming that more hits on fewer sites is better for marketing. In fact, I would say just the opposite. Being on a variety of sites would expose artists to a wider variety of customers/fans.

@CarriBugbee