Pomplamoose Meets Pampelmoose with Beyonce’s Single Ladies

I am so happy that Pomplamoose exists. Beyond validating my mangling of the French word for grapefruit, Jack Conte and Nataly Dawn have what I suspect is a more bastardized version than mine and a great cover of Single Ladies by Beyoncé in which they can’t be bothered to sing the bridge because the lyrics suck….Nice!

Here’s what Jason Kottke of the liberal arts 2.0 blog [that's what it says...] kottke has to say about the video –

“What I love about the approach is that it’s showing us a complicated, virtuoso performance, but making it really clear and accessible at the same time. It’s entertaining, but it’s also an exercise in demystification — which of course is exactly the opposite objective of every music video, ever. Their purpose has been to mystify, to masquerade, to mythologize in real-time.”

What Jason is getting at is that this video offers a perfect deconstruction of the myth-making process of pop music because the means of production [video/audio recording] and distribution [the Internet] are now cheap and ubiquitous. Artists like Pomplamoose who embrace the social web are not a subset of savvy marketers, they are disrupters and re-purposers who break the record companies business models. This is a good thing..

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