Although the folks at Twitter have put together a fine deck of slides for businesses who are still struggling with how to use the Twitter platform, the exact same insights can be used by bands, musicians and artists in any medium. It also helps understand personal tweeting too but I prefer to see Twitter as a very effective business tool for people in all industries – but particularly bands and musicians. Below is one of the slides that explains you don’t even need a Twitter account if you want to listen to what people are saying about your band or brand. The slides are a must read for all musicians and artists. Download the PDF here.