Comments on: The Three Biggest Reasons Music Magazines Are Dying http://www.pampelmoose.com/2009/07/the-three-biggest-reasons-music-magazines-are-dying music . media . web. culture Wed, 18 Jan 2012 02:16:05 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Joe Wallace http://www.pampelmoose.com/2009/07/the-three-biggest-reasons-music-magazines-are-dying/comment-page-1#comment-150691 Joe Wallace Sat, 01 Aug 2009 15:49:49 +0000 http://www.pampelmoose.com/?p=2782#comment-150691 It's not that the net is KILLING print,it's that print is killing itself by doing exactly what the music industry is doing--sticking its head in the sand for as long as possible and not adapting to the new paradigms. Last year one of the big fish at the Chicago Tribune went on television and admitted "I don't know anything about the Internet." The industry is full of these Jurassic Parkers and until they get wise, the air will be filled with the dying bleats of the print dinos sinking into the tar pits. It’s not that the net is KILLING print,it’s that print is killing itself by doing exactly what the music industry is doing–sticking its head in the sand for as long as possible and not adapting to the new paradigms.

Last year one of the big fish at the Chicago Tribune went on television and admitted “I don’t know anything about the Internet.” The industry is full of these Jurassic Parkers and until they get wise, the air will be filled with the dying bleats of the print dinos sinking into the tar pits.

]]> By: Ben Peters http://www.pampelmoose.com/2009/07/the-three-biggest-reasons-music-magazines-are-dying/comment-page-1#comment-150555 Ben Peters Fri, 31 Jul 2009 06:28:13 +0000 http://www.pampelmoose.com/?p=2782#comment-150555 I think you can't overlook the huge impact transitioning from a per-page print ad rate to impressions-based CPM had on music mags, most of whom were late to the digital game and already light years behind popular music blogs who had the model pretty well sorted and a strong online audience on lock. The per-page ad rates - especially for niche music mags, which were coveted by advertisers who wanted to reach the influencer set - were incredibly inflated to begin with. The steady decline in those ad sales, meeting an unproven/untested CPM model, plus the rapid fragmentation of music reportage left many mags in an impossible situation of still needing to provide that highly curated POV but with no dollars to pay for it and no way to extend their voice. They slept at the wheel and ignored the trends for years our of pride, out of a lack of understanding, out of preserving the preciousness of their medium, regardless of what readers were clearly signaling in terms of ways they wanted to absorb and interact with the content and each other. Most print mag publishers are luddites, simple as that. I think you can’t overlook the huge impact transitioning from a per-page print ad rate to impressions-based CPM had on music mags, most of whom were late to the digital game and already light years behind popular music blogs who had the model pretty well sorted and a strong online audience on lock. The per-page ad rates – especially for niche music mags, which were coveted by advertisers who wanted to reach the influencer set – were incredibly inflated to begin with. The steady decline in those ad sales, meeting an unproven/untested CPM model, plus the rapid fragmentation of music reportage left many mags in an impossible situation of still needing to provide that highly curated POV but with no dollars to pay for it and no way to extend their voice. They slept at the wheel and ignored the trends for years our of pride, out of a lack of understanding, out of preserving the preciousness of their medium, regardless of what readers were clearly signaling in terms of ways they wanted to absorb and interact with the content and each other. Most print mag publishers are luddites, simple as that.

]]> By: Dave Allen http://www.pampelmoose.com/2009/07/the-three-biggest-reasons-music-magazines-are-dying/comment-page-1#comment-150422 Dave Allen Wed, 29 Jul 2009 14:45:50 +0000 http://www.pampelmoose.com/?p=2782#comment-150422 I don't buy into the idea that the internet is killing print. As Clay Shirky has famously said - "the Internet is the largest group of people who care about reading and writing, ever assembled in history." Music magazines that come out monthly are challenged but they could change their content to long form, intelligent interviews and articles, rather like the New York Times on Sunday Magazine. They could then use the web for the quick easy stuff. Doing nothing means going out of business because it is no longer about "how we consume." We no longer "consume content" we ingest then add to it and send it further across the web in different forms. I don’t buy into the idea that the internet is killing print. As Clay Shirky has famously said – “the Internet is the largest group of people who care about reading and writing, ever assembled in history.” Music magazines that come out monthly are challenged but they could change their content to long form, intelligent interviews and articles, rather like the New York Times on Sunday Magazine. They could then use the web for the quick easy stuff. Doing nothing means going out of business because it is no longer about “how we consume.” We no longer “consume content” we ingest then add to it and send it further across the web in different forms.

]]> By: The Three Biggest Reasons Music Magazines Are Dying | pampelmoose … | Wildtonemusic http://www.pampelmoose.com/2009/07/the-three-biggest-reasons-music-magazines-are-dying/comment-page-1#comment-150403 The Three Biggest Reasons Music Magazines Are Dying | pampelmoose … | Wildtonemusic Wed, 29 Jul 2009 08:43:20 +0000 http://www.pampelmoose.com/?p=2782#comment-150403 [...] here:  The Three Biggest Reasons Music Magazines Are Dying | pampelmoose … Posted in Talk About Music | July 28th, 2009 Leave a [...] [...] here:  The Three Biggest Reasons Music Magazines Are Dying | pampelmoose … Posted in Talk About Music | July 28th, 2009 Leave a [...]

]]> By: Jeremy Pair http://www.pampelmoose.com/2009/07/the-three-biggest-reasons-music-magazines-are-dying/comment-page-1#comment-150363 Jeremy Pair Tue, 28 Jul 2009 21:55:45 +0000 http://www.pampelmoose.com/?p=2782#comment-150363 Our editor at Stereo Subversion emailed me the original article this morning. I think the article has some good insight on the subject but I think the reason for Music Magazines' demise is fairly obvious. I think everyone gets that the internet is killing print. I was surprised though that Weiner didn't mention how a new Rolling Stone hit the stands with a special feature of Prince--practically the day before Michael Jackson's death. Prince sat there on the cover on the news stands while MJ blew up the internet. Our editor at Stereo Subversion emailed me the original article this morning. I think the article has some good insight on the subject but I think the reason for Music Magazines’ demise is fairly obvious. I think everyone gets that the internet is killing print. I was surprised though that Weiner didn’t mention how a new Rolling Stone hit the stands with a special feature of Prince–practically the day before Michael Jackson’s death. Prince sat there on the cover on the news stands while MJ blew up the internet.

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