Comments on: Music, Brands and Marketing Plans Redux http://www.pampelmoose.com/2008/12/music-brands-and-marketing-plans-redux music . media . web. culture Wed, 18 Jan 2012 02:16:05 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Mike http://www.pampelmoose.com/2008/12/music-brands-and-marketing-plans-redux/comment-page-1#comment-122246 Mike Tue, 06 Jan 2009 17:41:54 +0000 http://www.pampelmoose.com/mspeaks/?p=1943#comment-122246 In a previous band our song was placed on a Starbucks compilation available in all their stores and the proceeds from sales were donated to charity. They gave us $1000 and it gave us enough credibility to book ourselves a national tour. We went from nobody's to somebody's long enough to see America for the first time. I'd do it again any day, although now that I have seen the rest of the country I'm perfectly content staying in the NW ... haha In a previous band our song was placed on a Starbucks compilation available in all their stores and the proceeds from sales were donated to charity. They gave us $1000 and it gave us enough credibility to book ourselves a national tour. We went from nobody’s to somebody’s long enough to see America for the first time. I’d do it again any day, although now that I have seen the rest of the country I’m perfectly content staying in the NW … haha

]]> By: Joe Wallace http://www.pampelmoose.com/2008/12/music-brands-and-marketing-plans-redux/comment-page-1#comment-121386 Joe Wallace Tue, 30 Dec 2008 17:18:24 +0000 http://www.pampelmoose.com/mspeaks/?p=1943#comment-121386 Ahh...here is an interesting callback--however unintentional--to fine art. Back in the days of artistic patronage, the King, Pope, whoever, would bring out the paint drippers for their own purposes. I suppose we really owe the Medicis for this discussion, since on a commercial level that's what's happening all over again--we could view this as patronage...but I swear to effing god if I hear the Burger King I Melt With You version again I will go completely postal. The original was bad enough. Ahh…here is an interesting callback–however unintentional–to fine art. Back in the days of artistic patronage, the King, Pope, whoever, would bring out the paint drippers for their own purposes. I suppose we really owe the Medicis for this discussion, since on a commercial level that’s what’s happening all over again–we could view this as patronage…but I swear to effing god if I hear the Burger King I Melt With You version again I will go completely postal. The original was bad enough.

]]> By: Mark Forman http://www.pampelmoose.com/2008/12/music-brands-and-marketing-plans-redux/comment-page-1#comment-121331 Mark Forman Tue, 30 Dec 2008 04:57:03 +0000 http://www.pampelmoose.com/mspeaks/?p=1943#comment-121331 In a sense this seems like an exercise in unraveling the bowl of spaghetti. Music historically has been a popular art. Popular means liked by and known by people. If Mozart heard a jingle guy in his day and subliminally was influenced-does that detract from Mozart's genius? Probably no more than affirm the genius of the jingle writer. My point is these are all elements in a big system and are all related whether we see it that way or not. I don't know to what degree I was affected by Love Like anthrax but affected I was. We'll always have more serious/deeper/pretentious(all in the eye of the beholder) and commercial/trendy/successful,etc. Thanks for continuing the discussion. In a sense this seems like an exercise in unraveling the bowl of spaghetti. Music historically has been a popular art. Popular means liked by and known by people. If Mozart heard a jingle guy in his day and subliminally was influenced-does that detract from Mozart’s genius? Probably no more than affirm the genius of the jingle writer. My point is these are all elements in a big system and are all related whether we see it that way or not. I don’t know to what degree I was affected by Love Like anthrax but affected I was. We’ll always have more serious/deeper/pretentious(all in the eye of the beholder) and commercial/trendy/successful,etc. Thanks for continuing the discussion.

]]> By: mike burnett http://www.pampelmoose.com/2008/12/music-brands-and-marketing-plans-redux/comment-page-1#comment-121327 mike burnett Tue, 30 Dec 2008 04:38:40 +0000 http://www.pampelmoose.com/mspeaks/?p=1943#comment-121327 I've compartmentalized making music for commercial enterprises and making music I consider art, at the risk of sounding pretentious. I make tracks specifically for licensing purposes, and then I have my songs and my band. I would never lend my band's music or my lyrics to something I didn't believe was of equal or greater merit. I look at the licensing stuff as design and the songs and band stuff as art. Sometimes I'm just making tracks like I were making dinner (I want it to taste great but I'm not spending days anguishing over which chili powder to use), and sometimes I'm trying to create meaning. When I'm doing the later, I'm not going to let it be compromised in the name of a frivolous product. In the meantime I approach it in part like a design job, because that minimizes the amount of time I spend doing mediocre work in other capacities. I’ve compartmentalized making music for commercial enterprises and making music I consider art, at the risk of sounding pretentious. I make tracks specifically for licensing purposes, and then I have my songs and my band. I would never lend my band’s music or my lyrics to something I didn’t believe was of equal or greater merit. I look at the licensing stuff as design and the songs and band stuff as art.

Sometimes I’m just making tracks like I were making dinner (I want it to taste great but I’m not spending days anguishing over which chili powder to use), and sometimes I’m trying to create meaning. When I’m doing the later, I’m not going to let it be compromised in the name of a frivolous product.

In the meantime I approach it in part like a design job, because that minimizes the amount of time I spend doing mediocre work in other capacities.

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