British singer-songwriter Tallulah Rendall is doing the right thing – accepting that her fans are music downloaders and accommodating them. Rendall’s newest single, “Only You,” is to be released on “viral vinyl.” This means that anyone who attends her show at Bush Hall on August 6th receives the vinyl single wrapped in artwork, a short story, and a download code that can be passed onto friends. The person whose code gets used the most gets a free album. Rewarding fans and going viral at the same time – very smart. Found at Street Attack.
I love it.. any artist savvy enough to tap into what resounds most with their fans is ok in my book. Especially when it comes to vinyl. I am a big fan of the vinyl/mp3 package and encourage all my indie artists to consider that. Of course it’s all dependent on who your fans are, but even if that’s not the specific solution there are still so many creative ways to engage your fanbase. This is a great example.
August 6th, 2008 at 9:24 amYes yes. That is defiantly the right move. There’s still something so substantial about holding vinyl in ones hands. And a reward for the most friend downloads?!?!?! Brilliant.
August 9th, 2008 at 1:56 pm[...] Found at: Pampelmoose [...]
August 9th, 2008 at 2:26 pm