Alex Mindlin of The New York Times reports:
Over the last 10 years, the average share of Americans listening to radio at any given time has shrunk about 14 percent, or 2.3 percentage points. Teenagers account for a well-recognized chunk of that decline. But Larry Rosin, a radio consultant with Edison Media Research in Somerville, N.J., points out that college graduates are also far less likely to listen to radio than nongraduates, a gap that has widened with time.
Over the last decade, college graduates ages 25-54, who make up an increasingly large portion of the population, have abandoned radio eight times faster than nongraduates. Today, they listen to 15 hours and 45 minutes of radio a week, while their peers without degrees listen to 21 hours and 15 minutes weekly.
â€œIn part, itâ€™s the nature of the work that people do,â€ Mr. Rosin said. â€œNongraduates are more likely to have jobs that allow them to listen to the radio. If you think of teachers, for example, thatâ€™s a huge category of college-educated people in an environment where itâ€™s entirely impossible to listen to the radio.â€