Well not just Pampelmoose but all of us trusty blogheads. Here’s the scoop. The report costs $695.00 which I won’t be shelling out…but I think I know what it would say. Some highlights below.
Once a haven for techies, there are now blogs for everything from celebrity gossip to political commentary to the most mundane personal minutiae. By 2012, more than 145 million people—or 67% of the US Internet population—will be reading blogs at least once per month.
The number of people creating blogs in the US will also grow, reaching 34.7 million people by 2012—16% of the Internet population. By contrast, there were some 22.6 million US bloggers in 2007, a number that correlates to 12% of Internet users.
Buoyed by these massive levels of consumer engagement, US blog advertising will reach $746 million in 2012, up from $283 million in 2007.
This is a big reason why my online marketing company continually beefs up our blog outreach. When I started it in late 2003 there were very few relevant blogs (although places like LiveJournal had been going strong for a while). Now we spend many hours each week working with existing bloggers, finding new ones, ensuring the ones we work with are still active, etc. It’s one of the most effective tools we have in our online marketing arsenal – placing a free mp3 on a visible, relevant blog is a very powerful way to get awareness and interest in our clients.
May 21st, 2008 at 12:43 pm