back to the environment


Two views of Portland’s Mt Hood and the receding Palmer Glacier

So after rattling on about Toyota Prius drivers gunning their cars past me, [I'm sick of the co-opting of green] and Live Earth the concerts that didn’t appear to help anything let alone Earth, [Live Earth is a win for global yawning..] I now turn my attention to that ubiquitous accessory – the water bottle. I was going to bring up the “why can’t people just drink water from the faucet?” argument a while ago but I let it lie then I read Water, water everywhere, but guilt by the bottleful and it got me going again. Some article excerpts:

The argument centers not on water, but oil. It takes 1.5 million barrels a year just to make the plastic water bottles Americans use, according to the Earth Policy Institute in Washington, plus countless barrels to transport it from as far as Fiji and refrigerate it.

Bottled water has now overtaken coffee and milk in sales nationally, and is catching up with beer.

Most empty bottles end up not in recycling bins but in the garbage.

Over the last 15 years, the bottled water industry has been astonishingly successful in turning a product that once seemed an indulgence into a daily companion. Savvy marketers even managed to recast this mundane product as a talisman of sexiness — Jennifer Aniston is the new face of Glacéau SmartWater. But the fickleness of fashion may be tilting against the industry. In preparation for New York Fashion Week this September, Aveda has an agreement with several design labels, including 3.1 Phillip Lim, Rodarte, Temperley London, Thakoon and Marc Bouwer to use recycled aluminum bottles for the water served to models and stylists backstage.

Word is spreading. An editorial on Aug. 1 in The New York Times, “In Praise of Tap Water,” argued against bottled water on the ground that “this country has some of the best public water supplies in the world.” The piece was high on the list of the most e-mailed articles for several days.

The answer is twofold – buy a flask or similar container and fill it up from the tap…

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